Concept · Fitness creator · 2026

Joseph Shin: his link in bio, turned into a website.

An English website for fitness creator Joseph Shin: everything he had spread across a link in bio (his program, his coaching, his discount codes and his feed) in one website with his style.

Client: Joseph Shin
What we did: Creative direction, design and development
Technology: GSAP, ScrollTrigger and Lenis
Language: English

Walkthrough of the website, recorded on desktop

The challenge

Joseph sells a workout program and one-on-one coaching, and has discount codes with several brands. All of it lived in a link in bio: a list of links just like any other creator’s.

The challenge was for anyone arriving from his videos to see, in seconds, who he is, what he offers and what to do next, without leaving his style.

The idea: his links, with his face

Black, white light and a wide, heavy typeface, like his videos. The home screen does the same job as his link in bio, but with his photo, his numbers and three clear shortcuts.

Then everything in its place: the program with his transformation, the coaching, the code in big letters to copy and his feed to keep watching.

The moments

Home: Joseph Shin from behind next to two light tubes forming an x, with his social numbers and three links: program, coaching and the SHIN code — Home · his numbers and three links

The “Low volume. High frequency.” section with a before-and-after slider of his physique and his program card at $39.99 — The program · before and after

The “Ascension Blueprint” one-on-one coaching section with the button to book a call — One-on-one coaching

The SHIN code in huge letters and the brands with discounts: YoungLA, Huge Supplements and Prosper — The code, copied in one tap

The “On the feed” section with his reels and posts in a horizontal row — His feed, side-scrolling

For brands

On mobile

What’s included

01A home screen with his TikTok and Instagram numbers and three shortcuts: program, coaching and code.
02His workout program and the bench press edition, with his transformation in a before-and-after slider.
03One-on-one coaching, with call booking.
04The SHIN code, copied in one tap, and the brands it gets you a discount with.
05His Instagram feed and his latest YouTube video.
06A section for brands with his numbers and contact.

Key technique

01From link to website
The first thing you see is what used to be his link in bio: his links, but inside a home screen with his photo and his numbers.
02One tap, one action
Each block leads to one thing: buy the program, book coaching, copy the code or message him.
03A single file
The photos are built in as WebP, with GSAP and Lenis for the motion: no server dependencies.

Photos, copy and numbers: Joseph Shin. Website design and development: xstdio.

Still using a link in bio? Here’s what your website could be.

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